For over 5 years we have built behavioural economics into our programmes to help people make changes to their behaviour that work in tandem with their ‘real lives’.
Dogs are a good excuse to have to get outside and active. Meeting others who have the same goals and interests can mean you find new people and dogs to go for walks with and for social support generally. This is key to making lasting changes: Be part of a tribe!
The focus this year is on reducing weight stigma, which is very topical at the moment with lots of talk about ‘fat shaming’ and weight related stigma in commonplace discussions around the world and in the media.
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